<\/span><\/h3>\n\n\n\nIn sales, you are taught to be a high-value contender your product or idea must either be the first, the best or the only. It is safe to say that as the NFT world continues to be an exclusive club, the most expensive NFTs will fall into each category simultaneously.<\/p>\n\n\n\n
Being first though holds an extreme value to the likes of the consumer or collector. There’s nothing like saying I got the first one.<\/em><\/p>\n\n\n\n<\/span>Unique and Rare<\/strong><\/span><\/h3>\n\n\n\nConsumers buy expensive and luxurious items because they know that they will be rare seeing that not everyone can afford them. The perceived value increases, even more, when brands guarantee their customers that they are buying a unique product. There is a significant ego boost involved in purchasing something that no one else could have. A single NFT can hold enough rarity that it alone can outvalue even an entire collection.<\/p>\n\n\n\n
<\/span>Utility<\/strong><\/span><\/h3>\n\n\n\nAlthough a current debate amongst the non-art and NFT art world, utility is one of the most important value drivers when selling NFTs. A physical benefit attached to a digital product heightens the allure. For example, a Bored Ape that is simply just a profile picture and product may attract a few collectors but having exclusive access to the “club” with merch, meet-ups, governance, etc. separates the buyers from just social media influencers to investors.<\/p>\n\n\n\n
<\/span>Ownership History<\/strong><\/span><\/h3>\n\n\n\nPassionate collectors are willing to pay top dollar for rare items \u2014 whether it’s a previously owned, or an old and priceless artifact. In the same way, some items have value beyond their ownership. An item might be worth keeping if it has a greater significance than just its monetary value.<\/p>\n\n\n\n
With NFTs, brands can engage fans in interesting ways by making their products a part of pop culture. Fans who appreciate their favorite celebrity’s taste will want to purchase the same product the celebrity once used \u2014 even if the famous personality is no longer around. Products that are closely associated with celebrities in any way (e.g., worn or owned by an actor) can potentially be extremely valuable \u2014 especially considering how rare they are.<\/p>\n\n\n\n
<\/span>The Most Expensive NFTs Sold<\/strong><\/span><\/h2>\n\n\n\n<\/span>“The Merge,” $91.8 million<\/strong><\/span><\/h5>\n\n\n\n— Artist: Pak. Year created: 2021.<\/p>\n\n\n\n
<\/span>“Everydays: the First 5000 Days,” $69.3 million<\/strong><\/span><\/h5>\n\n\n\n— Artist: Beeple. Year created: 2021. (1st NFT sold at a major auction house)<\/p>\n\n\n\n
<\/span>“HUMAN ONE,” $29 million<\/strong><\/span><\/h5>\n\n\n\n— Artist: Beeple. Year created: 2021.<\/p>\n\n\n\n
<\/span>“CryptoPunk 7523,” $11.8 million<\/strong><\/span><\/h5>\n\n\n\n— Artist: Larva Labs. Year created: 2017.<\/p>\n\n\n\n
<\/span>“CryptoPunk 3100,” $7.7 million<\/strong><\/span><\/h5>\n\n\n\n— Artist: Larva Labs. Year created: 2017.<\/p>\n\n\n\n
<\/span>The Most Valuable NFT Collections<\/strong><\/span><\/h2>\n\n\n\n<\/span>Bored Ape Yacht Club<\/strong><\/span><\/h5>\n\n\n\n— Market capitalization: $2.95 billion<\/p>\n\n\n\n
<\/span>CryptoPunks<\/strong><\/span><\/h5>\n\n\n\n