<\/span><\/h2>\n\n\n\nThe first step to receiving airdrops is to become an early supporter of new projects. With multiple projects releasing by the seconds, simply being a part of a community though, isn’t enough, users will also have to perform a certain task.<\/p>\n\n\n\n
Projects may require a holder to already have particular tokens or maintain a minimum balance to be eligible for an airdrop. In other cases, users may need to perform a few required tasks such as posting about a project on social media.<\/p>\n\n\n\n
Since airdrops are intended mainly for promotional and marketing purposes, it is often difficult to determine whether you qualify. Eligibility will differ for each project. To stay on top of required criteria, perform regular searches, sign up for exclusive drops, research the platform and monitor up and coming projects.<\/p>\n\n\n\n
<\/span>5 Reasons Projects Implement Airdrops<\/span><\/h2>\n\n\n\nAside from the obvious occurrence of using airdrops as a marketing tactic, there are a few sub-reasons communities will release airdrops.<\/p>\n\n\n\n
<\/span>Create Awareness:<\/strong><\/span><\/h3>\n\n\n\nSpreading awareness is the primary reason why startups conduct airdrops. As with any new trend, oversaturation flooded the market and made it difficult to promote. Projects needed a better way to drive buzz and giving out free tokens seemed to be an easy fix.<\/p>\n\n\n\n
The popularity of airdrops led many supporters to go on a search for more, driving traffic to numerous platforms. Because airdrop recipients are some of the most vocal advocates the allure of not having to buy digital assets allows a project to organically grow.<\/p>\n\n\n\n
<\/span>Rewarding Users<\/strong><\/span><\/h3>\n\n\n\nUnfortunately, many investors in the crypto ecosystem are only interested in maximizing their returns and don’t care about long-term sustainability. Therefore, they go from one project to another, dumping and pumping just to make profits without providing any real value to the platform.<\/p>\n\n\n\n
As an offset, some startups conduct airdrops to distribute free coins to reward loyal users who either use their platform or continue to hold a specific amount of tokens in their wallets for certain periods. <\/p>\n\n\n\n
<\/span>Attracting Investments<\/strong><\/span><\/h3>\n\n\n\nCrypto airdrops are followed by token offerings in most cases. A clever way to boost the funds raised without spending too much on marketing is through airdrops.<\/p>\n\n\n\n
When a token is created, the company launches and conducts an airdrop to generate buzz. This will help to drive the price of a token upwards as most recipients will promote projects that give them a free token. Since interactions can be measured and used to attract investors, the data is used to gauge a project\u2019s future potential. Therefore, an airdrop, which significantly increases community engagement, could also boost the startup’s overall capital.<\/p>\n\n\n\n