In the unpredictable realm of NFTs people like to use ambiguous terms such as “Alpha.” But what does the term alpha mean?

In the world of NFTs, there is a plague of misinformation. As this new asset class gains more popularity, the amount of deception has grown exponentially. Every single day, investors fall victim to false claims and counterfeit goods.

Alpha is one of the most noteworthy NFT terms. NFT traders who possess alpha have information that the rest of the NFT market has yet to discover. Some people spend hours researching a new NFT project for valuable information.

Alpha is information that you’re able to acquire or act on in the NFT space before anyone else in the market — giving you an advantage. The more alpha you have about a particular project, the more likely you are to profit off of it in some way.

Alpha NFT Meaning

Alpha is information that you’re able to acquire or act on in the NFT space before anyone else in the market — giving you an advantage. The more alpha you have about a particular project, the more likely you are to profit off of it in some way.

Alpha is about making sure that you’re one step ahead of everyone else; an advantage, one that is not accessible to everyone in the NFT space.

The fact is, the NFT space is still a nascent one, and we haven’t seen the full extent of what’s possible yet. It might be accessible to anyone in the space, but there’s still a lot of alpha that has not been discovered yet — there’s still a huge opportunity for more.

Origin of Alpha

The term alpha is not new. On Wall Street, it is a measure of a manager’s ability to beat the market. According to traditional portfolio theory, an investment should consist of two components: risky stocks and stable bonds.

An investor can allocate more capital towards the more risk-averse component to earn the same rate of return, thus minimizing the overall risk. The alpha is the excess return based on the risk of the portfolio.

In regulated markets, such as the stock market, acting on the information before it being public knowledge is illegal. This is considered insider trading.

Having alpha on an NFT project is comparable to insider trading in the finance world, except alpha isn’t illegal.

How To Use The Term Alpha

Alpha can be classified in a few ways.


If we know that a particular bit of alpha will not work out as expected, we need to know how it will affect our portfolio. One way to do this is to value it with a discount. For example, if we are long on ETH and short on ETH, we would need to determine what a fair discount is for the risk of both positions to remain in line with our strategic portfolio allocation.


Some alpha is easier to convert into cash than others because some bits of alpha come in the same form as cash. This is why derivative trading is so popular because derivatives can be easily converted into cash as opposed to, say, owning stock in a private company. On the other side of the fence, there are forms of alpha that have to be sold, transfers have to be made, and fees paid.


For example, if one’s information comes from a source with a proprietary position, it is information that cannot be replicated and that can be turned into profit.

The Importance of NFT Alpha

Obtaining alpha for most NFTs is important because if you’re part of this exclusive and early group, you can use that information to your advantage as a token seller. You can get access to lower-priced NFTs for your collection, or even get a headstart on an otherwise seemingly impossible NFT mint — without ever paying for it.

Imagine that you’ve received information regarding an NFT project on the verge of its ICO. The project will quickly sell out, so you have to take advantage of the opportunity to purchase several tokens at the initial minted price.

As the popularity of NFTs grows, so does the demand for these digital assets. While most people are content to simply hold on to their NFTs, others see the potential to profit from selling them on the secondary market.

For those looking to cash in on their NFTs, it is important to consider NFT alpha. This refers to the difference between the price you paid for your NFT and the price you can sell it for on the secondary market. If there is a large enough difference, then selling your NFT could result in a tidy profit.

Of course, there are no guarantees in the world of NFTs. Prices can fluctuate rapidly, so it is always possible that you may not be able to sell your NFT for as much as you would like. However, for those who are willing to take a risk, NFT alpha could be a great way to make some money.

Where To Find NFT Alpha

You may be wondering where you can find NFT alpha. Check out the platforms below, they are the best and most reputable places to find NFT alpha.


Discord, a messaging platform, has become a hub of information for the NFT space. Widely used by creators and operators of NFT projects, information is vastly available. If you want to know about a specific NFT project, Discord is the place to get answers.

There are usually always NFT community managers and experts in their NFT category that also hang out in Discord making any discord prime real estate for alpha.

Discords can be found quickly on NFT Twitter amongst NFT project communities, Facebook, and even a projects website along with other social platforms.

Social Media

These days, it’s hard to find useful information on the Internet. We’ve all seen our fair share of fake news and clickbait. Fake news and scams are becoming more and more prominent — we can’t trust the media anymore. There are spambots everywhere, and even if you see a legitimate post on Twitter or Facebook, you don’t know if it’s coming from a genuine person or not.

With that being said, social platforms are still a great place to share information and stay in the know. You just have to be cautious about the sources of your information.

Start by searching for the most recent NFT news on social media sites like Twitter and YouTube, where you can connect with other people who are passionate about Non-Fungible Tokens and the blockchain technology behind them.

Social networks can be one of the most up-to-date sources for NFT Alpha. Hashtags on Twitter, known by NFT enthusiasts as NFT Twitter, and other social media platforms can help users find NFT Alpha. Users should also pay attention to posts from influencers.

Twitter is a first-hand source for identifying alpha for many NFT projects. YouTube is another reliable resource for alpha on NFT assets.

Although other social media platforms, such as YouTube, Instagram, and TikTok, might provide good options for an alpha, NFT Twitter and Twitter Spaces is still the best place to find NFT alpha via social media.


Podcasts are a great way to learn about non-fungible tokens and get access to NFT alpha. As with any other subject, the people who create podcasts often have unique insights and invite experts in the field of podcasting as guests; they know their material inside and out.

Listen to a few different podcasts to get started — as with any other form of entertainment, there’s plenty of bad content to avoid.


NFT projects sometimes use “alpha events” to interact with their communities before the official launch. Every item on an alpha event requires an NFT, and many don’t give out any NFTs during these events.

Alpha Groups

Alpha groups are the best place to learn Alpha. They’re an extension of the Alpha network on Discord, providing members of the group with a space to communicate. These groups coordinate local meetups and provide a great way to get involved in your community!

What Are Alpha Groups?

An NFT Alpha Group is a community of NFT enthusiasts who share ideas and collaborate on NFT projects to grow the NFT market and gain insight into the NFT community and what the market is craving at the moment.

Joining an alpha group can open doors to new opportunities, access to private advancements in the NFT space, discounts on projects, and more.

Types of Alpha Groups

An alpha group is an exclusive NFT project community where developers and entrepreneurs can discuss the future of an NFT project and how to implement them into their work. There are two types of Alpha groups.


A closed alpha group is an invite-only, exclusive group. The population will be smaller than the main group for a particular NFT space.

Many times, these alpha groups are not free to join, and in fact, require you to own an NFT before you can participate. In many cases, this is to help encourage the trading of NFTs, as well as give holders of an NFT token a place to learn about the benefits of their purchase.


Public alpha groups are open to anyone interested in gaining more information about a particular NFT project. Public alpha groups can be a great resource for learning about different NFT projects and events going on in the space.

Who Are NFT Alpha Groups For?

An alpha group is the ideal starting point for any member of the NFT world. It doesn’t matter if you have no previous experience investing in NFTs.

Alpha groups help connect new users with experts who can share knowledge and resources, and they’re often a great place to go if you’re looking for advice on something specific.

Want to know about the latest NFT projects, NFT prices, the most valuable NFTs, and more? An alpha group will grant access to all of these. Receive the best and most up-to-date information from your favorite NFT projects, so that you can stay at the cutting edge of the NFT world.

Finding The Best Alpha Group

There are plenty of different alpha groups for NFT collectors to join, and each one promises to provide the best alpha for the NFT world.

But, with so many options, it can be hard to decide which alpha group is the best fit for you. Consider the below information when choosing an alpha group.

What kind of information are you seeking?

If you want to find the right alpha group, you need to know what you are looking for. Do some research and figure out what interests you. Once you know what you’re looking for, it’ll be much easier to find the right group. For example, if you’re interested in a specific NFT project, join their Discord and follow them on social media.

Do you want to be the first to know about new and upcoming NFT projects? If so, you need to find an alpha group that has its finger on the pulse.

If you’re looking to find an alpha group or Discord community, social media is a great place to start. Find someone whose content you enjoy and who provides value, then see if they have an online group you can join. With a little effort, you can easily connect with like-minded people and expand your network.

Is The Information Useful?

Once you have decided on the necessary information to progress your NFT journey and have chosen a group, more research is needed to determine if the alpha provided will be helpful to you.

Sure it’s great to be able to have an expert at your beck and call, but NFT success depends on finding the right fit for you. The best way to gauge that? Read through the comments provided on the group’s page.

There will be a consensus on what the quality of the alpha is then. Going through the comments gives insight into the quality of the group and whether it is worth joining.

What Do You Expect To Gain From An Alpha Group?

Any of the following options can be taken into consideration when choosing an alpha group; it all just depends on your goal.

-A forum to air your opinions.

-The chance to help design the future of the NFT Alpha Group.

-The opportunity to get to know and learn from knowledgeable NFT industry experts.

-The opportunity to learn about the NFT Alpha Group and other NFT products and services before they are officially launched to the public.

Is There a Fee Associated?

Paying to join an NFT alpha group is going to depend on if the group is public or private. Public alpha groups are free and open to the public. A private or closed alpha group is usually by invite only and will most times require a fee to join.

OpenSea has a private alpha group called Alpha Access where members can network and discuss everything related to NFTs. You can ask questions, get feedback, bounce ideas off other members, and brainstorm – there are no NFT topics off-limits!

Its current price is .012 ETH or $24.18 for lifetime access.

Before joining a closed alpha group and paying the fee, do your own research to ensure the group can provide everything you require on your NFT journey.

Top NFT Alpha Groups to Join

Dark Echelon

First on our list is Dark Echelon. Dark Echelon is a collection of 1098 general and genesis pieces programmatically generated on the Ethereum Blockchain. There are a lot of benefits to joining their alpha group, but you can only actually get these benefits by owning a Dark Echelon NFT.


As a member of Dark Echelon, you’ll have exclusive access to ZenTask, their daily analysis and review sessions, and custom Discord market analytical tools.

You’ll also be able to take advantage of the inbuilt Discord FOMO alert bots, wallet tracker, and automated contract minter + secondary auto-buy sniper.

Plus, you’ll get whitelist allocations to big upcoming projects and a sophisticated NFT rarity quick buy portfolio tracker extension.

Plug Pass

The next alpha group is Plug Pass, who are offering a unique virtual NFT plug. If you become the owner of a Plug Pass, you will be granted access to their exclusive Discord servers – the Kosher Crew! With a total of 969 passes available, this is your chance to get involved in this exciting new world!


The Plug Pass alpha group offers Discord analysis and live market updates, custom NFT guides, a daily mint schedule, insider team trades, track listings and sales, crypto trading and NFT expert calls, and whitelist opportunities for big upcoming projects.

Champs Only

Champs Only alpha group is the place to be for anyone interested in NFTs. With 1444 Champs Only passes available, you’ll have year-long access to their NFT Discord servers, as well as a wealth of NFT-related tools and features to help you become an NFT expert.


Champs Only provides many benefits to its members. These include advanced integrated NFT tools, real-time mint alerts, smart money trade trackers, whale wallet trackers, listing bots, whitelist opportunities on big upcoming projects, and rapid alpha on all things NFT-related market information in real-time.

These benefits allow members of the Alpha group to stay ahead of the curve in the ever-changing world of NFTs.

Double Agents

Double Agents is one such group that doesn’t require any prior minting experience and it’s FREE! So if you’re just starting on your NFT journey, this is the perfect place to begin. You can explore what the world of NFTs has to offer without having to commit any cryptocurrency.


Not only is it free to join, but you’ll also be able to nab whitelist spots on some of the biggest upcoming projects. Plus, you can participate in NFT giveaways to win even more whitelist spots.

And if that wasn’t enough, members of the group also have access to voice calls where they can discuss strategies and projects with other like-minded individuals. Finally, you’ll also be able to enjoy discounts on different online NFT tools.

Zerk Pass

The Zerk Pass NFT Alpha groups are a collection of 333 genesis accounts that come with exclusive access to their NFT Discord servers. With a Zerk Pass, you’ll get plenty of great benefits to help you on your journey!


The Zerk Pass alpha group provides its members with several benefits that include access to alpha call channels all over the world, VC calls to discuss general market news, whitelist giveaways and raffles, and exclusive NFT trading tools. These benefits allow members of the group to stay informed about the latest happenings in the world of finance and to get an edge on their competition.

The A-List

The A-List is a group of NFT traders and enthusiasts who have founded an exclusive alpha group to trade and discuss NFTs. The group aims to create value for its members through analysis and perspective. The benefits of joining are many, including access to exclusive information and opportunities.


The A-List Alpha Group provides several benefits to its members, including access to exclusive alpha calls on NFT-related topics, project reviews, whitelist giveaways, raffles, and different online Discord tools. It is also a safe space for traders to grow and develop their skills.

NFT Caviar

NFT Caviar is one of the most enigmatic of all NFT Alpha groups currently in the game. They have their own NFT newsletter, founded by Huhao, that is shrouded in mystery. Although they claim to be one of the best NFT Discord servers you could join, little is known about them. Only the most deserving chefs are allowed into their kitchen, creating an air of exclusivity around the group. 

In Conclusion

Because of the unique nature of this space, it is hard to distinguish between what is relevant information and what is “inside information.”

The NFT trading space is a cutthroat landscape where information is power. If you have information, you’re setting yourself up for imminent success in the NFT world.

This constant information acquisition has brought liquidity and interest into this space; it’s changing the lives of artists, creators, and investors in ways that might have been unimaginable just a year or two ago.

Having reliable alpha or information about the digital asset and its history provides more confidence for those interested in excelling in the NFT market.

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